A full breakdown of the strategy, technical, and analytics skills built across 9+ years managing enterprise-scale SEO for news, e-commerce, and multilingual digital properties.
SEO strategy & leadership
Core
Enterprise SEO strategyBuilding and owning search roadmaps across multi-property portfolios.
Organic growth planningTraffic diagnostics, recovery planning, and growth forecasting.
Competitor & gap analysisBenchmarking against category leaders to find content and keyword opportunities.
Team leadership & trainingSEO enablement for editorial and content teams, aligned to E-E-A-T.
Multilingual / regional SEOHindi, Marathi, Gujarati, and Odia content strategy for mobile-first audiences.
Content operations & automationAI-assisted content planning frameworks that preserve SEO and editorial quality.
Technical SEO
Core
Core Web VitalsLCP, INP, and CLS diagnostics and remediation.
Crawl & index managementCrawl budget, indexing health, and log-pattern-informed fixes.
Site architectureURL structure, internal linking, and information architecture for scale.
Schema & structured dataArticle, FAQ, and entity markup to support rich results and AI visibility.
Canonical & hreflang managementDuplicate-content resolution across regional and language variants.
XML sitemaps & redirectsSitemap hygiene, redirect mapping, and migration support.
On-page & content optimization
Core
Keyword research & clusteringSearch-intent mapping from GSC queries, Discover trends, and Google Suggest.
Editorial calendars30/60/90-day content plans mapped to keyword clusters and seasonal trends.
Headline & meta optimizationCTR-focused titles and meta descriptions for Search and Discover.
Content briefsStructured briefs translating keyword data into editorial guidance.
Google Discover optimizationImage, headline, and topical strategies tuned for the Discover feed.
E-E-A-T alignmentAuthor signals, sourcing, and content quality frameworks.
AI search optimization
AEO / GEO
Answer engine optimizationStructuring content to surface in direct-answer and featured-snippet formats.
Generative engine optimizationEntity clarity and passage structure for AI Overviews and conversational search.
FAQ & entity schemaStructured data to support machine-readable content understanding.
AI content quality auditsDetection and review frameworks to protect search-engine quality compliance.
Analytics & reporting
Tools
Google Search ConsoleQuery-level diagnostics, coverage reports, and Discover performance analysis.
Google Analytics 4Traffic, engagement, and funnel analysis for content and affiliate properties.
SEMrush & AhrefsKeyword tracking, backlink audits, and competitive research.